Primary Logo
Brand Colors and Patterns
LILAC
#C699FB
GREEN
#9BF9B3
ORANGE
#F9C59B
Typography
Aa
PLAYFAIR DISPLAY
DIGITAL FIRST TYPOGRAPHY
Aa
DM SANS
CONTENT TYPOGRAPHY
photo by Zoltán Schnelczer
The visual identity for the Várlak Festival's 10th anniversary in 2025 was designed to highlight the castle's distinctive features and incorporate the milestone number, reflecting the festival's cultural roots and unique setting.
photo by Zoltán Schnelczer
photo by Zoltán Schnelczer
photo by Mátyás Csáky
photo by Zoltán Schnelczer
The festival included several events running alongside each other, such as folk performances and a family picnic.
Designing the visual identity required creating a system that allowed each event to feel distinct while maintaining a cohesive overall look that tied everything together.
The visual identity was designed to work across print and social media, using colors, shapes, and icons to convey the festival's lively, family-friendly atmosphere and guide visitors through the events.
photo by Zoltán Schnelczer
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